The Chongqing Project is located in the Yuzhong District in Chongqing, the officially designated economic hub of Southwest China. With a site area of 1.3 square kilometres and a riverfront spanning two kilometres, it is the only plot of land available for large-scale redevelopment in the urban area. On completion, Hualongqiao will be seamlessly integrated with Chongqing's central business district, with a gross floor area of more than two million square metres.

In line with the local government's vision to modernize and urbanize the Municipality, the project is positioned as the future centre for supporting and servicing Chongqing's manufacturing industries. The masterplan was designed by SOM (Skidmore, Owings and Merrill), the USA-based architectural and urban design firm which was also design consultant for Shanghai Xintiandi. The design takes full advantage of the site's unique landscape and creates commercial and residential space around a man-made lake and on the hillsides.

As the manufacturing support centre of Chongqing, Hualongqiao will comprise business service facilities including an exhibition and merchandise mart, luxury hotels, intelligent office buildings as well as residential clusters and dining, shopping and entertainment amenities. It will become the focal point where professional and business people - local and expatriate - will be able to cluster.