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(Hong
Kong, 21 August 2001) The new development strategies
of Shui On Construction and Materials Limited ("SOCAM",
HKEx: 983) continue to make good progress following
the satisfactory results announcement in July. Notably,
the company is building in Chongqing and Guizhou a sizeable
cement group which is expected to have an annual capacity
of 5 million tonnes of high grade cement by the end
of the 2002-2003 financial year.
With
the acquisition of 80% of Diwei Cement, SOCAM's joint
venture TH Cement becomes the largest cement producer
in Chongqing with a share of more than 70 percent of
the local high grade cement market. With an annual capacity
of 2.8 million tonnes of high grade cement in Chongqing
alone, TH Cement's operations in Chongqing are now the
fifth largest in the Chinese Mainland.
In
Guizhou, SOCAM stretches its reach by signing an agreement
in late July to build a new cement plant with an annual
production capacity of 400,000 tonnes of high grade
cement in Qianxinan in the southern part of the province.
The total investment is estimated at Rmb140 million
and SOCAM has a 90% share of the new plant. Together
with the two cement plants in Zunyi in northern Guizhou
and their planned expansion, SOCAM will have an annual
production capacity of 1.6 million tonnes of high grade
cement in Guizhou alone when the new kilns are completed
by the 2002-2003 financial year.
SOCAM
is one of the first Hong Kong companies investing in
Central and Western China to coincide with the Central
Government's policy to develop the region. "We're very
confident of the high grade cement market in the central
and western provinces as demand will continue to be
boosted by numerous substantial infrastructure and housing
projects. The government's initiative in closing down
smaller and inefficient plants, which produce low grade
cement and are usually an environmental hazard, would
be conducive to our expansion," said Mr Vincent H S
Lo, Chairman of SOCAM. TH Cement enjoys tax concessions
as the first producer of the environmentally friendly
fly ash cement in the Chinese Mainland.
Mr
Lo added, "Prices of high grade cement hold firm in
the central and western region as high transportation
costs make it difficult for outside suppliers to compete,
while costs of raw materials, energy and labour are
low compared with the coastal region." With SOCAM's
current acquisition and expansion plans, its aggregate
annual production capacity in Chongqing and Guizhou
is anticipated to reach 5 million tonnes of high grade
cement by the end of the 2002-2003 financial year, making
it one of the largest cement producers in the nation.
The company will continue to expand into strategic locations
in both Chongqing and Guizhou to capitalize on the anticipated
increase in local demand for high grade cement.
Other
strategic development areas also see good progress
The
cement operations in Chongqing and Guizhou represent
only one of the five strategic development areas of
SOCAM, the other four being quality housing development
in the Chinese Mainland; construction and construction
materials supplies in Hong Kong and the Pearl River
Delta; global trading of construction and home improvement
materials; and planning, developing and promoting major
development projects in the Mainland. Good progress
has already been made in several of these areas.
In
Shanghai, the second phase of Rui Hong Xin Cheng, recently
taken over by SOCAM from the chairman's privately held
Shui On Properties Limited, is progressing according
to schedule. Relocation of existing residents in the
area has started, with construction expected to begin
early next year. In this phase, a 30,000-square-meter
commercial complex and eleven residential blocks will
be built next to a new Metro station, with completion
expected to coincide with the opening of the new station.
The
Construction division of SOCAM has recently been awarded
two new building contracts, Pak Tin Estate Redevelopment
Phases III and VI and Castle Peak Hospital Redevelopment
Phase II Stage 2, with a total value exceeding HK$1
billion. SOCAM.com, launched in December 2000 to streamline
operations, has helped to substantially reduce costs
of the company's construction business. The web-based
system brings a saving of more than 50% in paper and
related costs such as stationery and storage area. The
reduction in paperwork also raises efficiency, with
inspection staff, for instance, saving up to 70% of
the time spent on recording information during in-process
inspection by using handheld computers. In the next
phase of development, SOCAM will focus on materials
control for its construction operations, targeting to
reduce materials wastage.
AsiaMaterials.com,
SOCAM's global trading house for building and home improvement
materials, has set up a technology centre in Shenzhen
in addition to the six AsiaMaterials Business Centres
on the Mainland. It will open a Business Centre in the
USA in September and plans to open two new centres in
Britain and Japan by year end. Good progress has been
made to secure exclusive agency rights for selected
products and to build a product range bearing brand
names owned by AsiaMaterials, the first being Sierra
Green, a line of environmentally friendly lighting products
manufactured in the Chinese Mainland.
Strengthening
of top-level management gives strong focus for each
strategic development area
In
order to give strong focus and leadership for each of
these strategic development areas, Mr Lo today announced
a corresponding strengthening of SOCAM's top-level management
with the appointment of Mr Wilfred Wong as Vice-Chairman
of SOCAM as well as Shui On Holdings Limited, the holding
company of the Shui On Group, with effect from 1 October
2001. "The appointment of Wilfred will allow top-level
management to give due attention to each of the ambitious
development strategies so that we can move faster and
seize the vast opportunities in the market," said Mr
Lo.
In
his new role, Mr Wong will spearhead SOCAM's expansion
into the quality housing market in the Chinese Mainland.
"Wilfred&' extensive people network and solid experience
in the Mainland property market will be highly beneficial
to the development of Rui Hong Xin Cheng as well as
future projects," said Mr Lo. Mr Wong will also continue
to lead the development of AsiaMaterials.com.
"The
appointment will allow other senior executives to focus
on our other key strategic businesses, each of which
demands strong leadership," Mr Lo added.
Promising
long-term prospects despite projected immediate-term
profit drop resulting from housing policy changes in
Hong Kong
While
SOCAM's growth strategy promises good long-term prospects,
there will likely be a substantial drop in the company's
profit in the immediate term before strategic growth
areas start to contribute significantly. Mr Lo explained,
"The decline in the public housing sector and the construction
industry in general has been faster and more severe
than expected. Despite the company's continuous
efforts in developing new revenue sources and implementing
growth strategies, the company's financial results in
the next two years will be disappointing due to housing
policy changes and the property market slump in Hong
Kong, according to Mr Lo.
Shui
On Construction and Materials Limited (SOCAM), a member
of the Shui On Group, was listed on the Hong Kong Stock
Exchange in 1997 and is engaged in construction, construction
materials and property development in Hong Kong and
the Chinese Mainland. Apart from SOCAM, the Shui On
Group has a separate, non-listed property arm with investments
in Shanghai, Hong Kong, Beijing, Guangzhou and New York.
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